Time and again it has been said that just having a website is not enough. Your website should help you get more customers. However, if you’re making these mistakes, you could also be driving customers away from the website.
Your website is slow
No one wants to wait ten seconds for a web page to load, even four seconds is too long. If your website visitors have to wait for your pages to load, they will just leave the site altogether. If your competitors’ website loads faster, that’s where they will go.
Additionally, search engines like Google will punish you if your website provides a slow experience.
Your website is too ‘busy’
Some websites will play some background music when a visitor lands on the page. This can get annoying very fast since your visitor will be scrambling for the volume controls or leaving the site. Noise can also be in terms of having so much content that the visitor gets overwhelmed. Flashy graphics, popups and numerous call-to-actions (CTAs) also fall in this category. A neat clean website should be the way to go – after all, your website depicts your business image.
It is not responsive
With the current rate of internet penetration, people will try to access your website from anywhere. Most of them on mobile devices. In fact, over 60% of your website visitors will access your site via their mobile phones. An unresponsive site is going to be a pain for users. If they have to scroll sideways and zoom in to be able to see your content, they will move onto the next one.
A visitor just landed onto your website and you’re already asking them to subscribe to your newsletter. Collecting data on your website is essential, also clear CTAs are necessary, but asking them to take an action too soon will send your visitors away. It is human nature. First provide them with the information they need and then ask them to take an action.
Your site has outdated information
Many website owners often make this mistake. They get themselves an amazing website and just leave it be. It is necessary to keep your site updated. Having dated content can lead to the loss of credibility for you or your business. Also, make sure your content is accurate, if you find an error, fix it immediately.
So what should you do?
- First you need to test how many of these mistakes you’re making. You can request for a free website audit and we’ll provide you with a detailed report including actionable recommendations.
- Work with a professional to help you act on the findings and resolve the existing issues.
- You can alternatively get a website maintenance package to ensure that your website is always up-to-date and running correctly